Everything You Should Know about ‘Light’ Products
Are you aware of all the advertisements and slogans when you walk through a super market? It’s all about getting people’s attention and convincing them to buy a particular product. Consider the slogans ‘I light it’ and ‘Love it light’ from Coca Cola for example. More and more products promise to possess a better flavor and fewer calories at the same time. But do we actually know what’s behind the promises on the packaging? Do ‘light’ products meet our expectations, or do we just pay for their image?
In fact, most people tend to believe promising statements, such as ‘light’, ‘no fat’ and ‘less calories’. A recently published Irish study surveyed 180 adults with regard to their consumer behaviour and such promises. Most of the test persons admitted to frequently buying ‘light’ products. Moreover, many people eat more because they think their food adds fewer calories. As a result, people consume about 70% more calories per meal, on average.
Just a grain of truth
People think that the percentage on the packaging indicates the total amount of calories in the product – a frequently made mistake. These indications are often restricted to a particular ingredient. The other values are mostly estimated in proportion to this ingredient.
Despite the strict regulations, misleading information is still present. A product is only allowed to be characterized as ‘light’, when it meets certain requirements; for example, when it contains 30% less fat or sugar than comparable products. However, the amount of other additives is increased to maintain the same taste. So if you see an advertisement for a new ‘light’ product, you can assume that less fat is compensated by an increasing amount of sugar or other additives.